WEB STRATEGY: A web strategy is a strategic web direction for a business. It outlines the most advantageous positioning for the company on the web, the experience it should create for its customers, the brand image it should project, the way it should engage the prospect and existing clients, partners, and suppliers, the way it should convert traffic to sales -Wikipedia
A web strategy is a clear plan and system to harness online users in order to drive ROI
SEARCH MARKET SHARE
Ranking of Search Engine Searches
1 google.com 61.71%
2 search.yahoo.com 16.26%
3 bing.com 15.06%
4 ask.com 3.93%
6. AOL aol.com 2.50%
Worldwide Web Usage
2 billion users online
Google alone has 88 billion searches per month
34,000 searches per second
272 Million users online, 78% of the U.S. population
In March 2011, Google had 40 billion page views in the US
83% of real estate inquiries begin online
61% of all North America searchers choose Google as their preferred search engine
Organic search results receive over 75% of all clicks
91% of users do not look past the ﬁrst page of search results
How do you strategize online?
MAKING IT WORK TOGETHER
Who is your audience?
What are your competitors doing?
What are the trafﬁc sources?
How do you maximize content?
Metrics: How do you measure success?
SEO IS ABOUT TWO THINGS
Keywords match a search query to a webpage
Determine which webpage rank highest
THE SEO PROCESS
Find the right keywords to optimize for on page
Implement those keywords on the website
Make the website search engine-friendly
Build links to the website to increase authority
LEVERAGE AVAILABLE TOOLS
Syndication for Leads
Craigslist for Leads, Listings & Buyers
Property Landing Pages for Lead Capture