WEB STRATEGY: A web strategy is a strategic web direction for a business. It outlines the most advantageous positioning for the company on the web, the experience it should create for its customers, the brand image it should project, the way it should engage the prospect and existing clients, partners, and suppliers, the way it should convert traffic to sales -Wikipedia A web strategy is a clear plan and system to harness online users in order to drive ROI SEARCH MARKET SHARE Ranking of  Search Engine Searches 1 google.com 61.71% 2 search.yahoo.com 16.26% 3 bing.com 15.06% 4 ask.com 3.93% 5. Yahoo! 6. AOL  aol.com 2.50% RELEVANT STATS Worldwide Web Usage 2 billion users online Google alone has 88 billion searches per month 34,000 searches per second Web Usage 272 Million users online, 78% of the U.S. population In March 2011, Google had 40 billion page views in the US Search Usage 83% of real estate inquiries begin online 61% of all North America searchers choose Google as their preferred search engine Organic search results receive over 75% of all clicks 91% of users do not look past the first page of search results NOW WHAT? How do you strategize online? MAKING IT WORK TOGETHER Website Objectives? Who is your audience? What are your competitors doing? What are the traffic sources? How do you maximize content? Metrics: How do you measure success? SEO IS ABOUT TWO THINGS Keywords Keywords match a search query to a webpage Links Determine which webpage rank highest THE SEO PROCESS Keyword Research Find the right keywords to optimize for on page Implement those keywords on the website Optimization Make the website search engine-friendly  Link Building Build links to the website to increase authority RELEVANT CONTENT Listings Curated Information Video Images Resources LEVERAGE AVAILABLE TOOLS Syndication for Leads Craigslist for Leads, Listings & Buyers Property Landing Pages for Lead Capture

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