Real Estate WordPress Website
WordPress is by far the most popular content management system and powers 31% (new percentage update) of the internet. WordPress is an open source software which can be used to create a beautiful functional website, blog or app.
Somehow the real estate industry remained distant from WordPress. Real estate involves some data pulling of properties from various boards and their regular update which should be aligned with boards in order to show the current status of properties.
Additionally, MLS/IDX integration has its own limitations. You can find hundreds of real estate WordPress themes to build a real estate website. But when it comes to showing MLS listings, things get complicated. There are various IDX plugins that can be used at some monthly fee.
Again, you need to upgrade the plugin on a regular basis whenever a new version is released otherwise compatibility issues arise and your site might not perform well. Also by not doing so, you will be limiting your website of additional valuable features that can bring more real estate leads.
Our real estate websites are WordPress based with MLS/IDX and VOW integration. You don’t need to worry about upgrading to new WordPress version and IDX plugin upgrade. It gets automatically updated whenever a new version of WordPress is released.
A Real Estate WordPress website offers you huge benefits.
Automatic Update to New Version:
Remember how the websites look like 8 years ago? With the introduction of the iPhone, iPad, tablet, Surface and a lot of devices with varying screen sizes, websites performance got compromised.
Internet users can open your real estate website on any device and you need to make sure it is responsive so that it adjusts with every screen size.
WordPress platform is regularly updated with new features and superior enhancements. That doesn’t mean that you have to manually update your website to a new version. WordPress allows to automatically set to new updates. As I said earlier, all of our websites are set to automatic update so you don’t have to worry.
For real estate websites which are not in WordPress, you have to rely on your web developer to update it. Otherwise, you won’t realize that your website is running with the old version that means losing online real estate leads.
World Class CMS:
WordPress provides you the world-class content management system to add pages, update existing pages, add videos, add clients’ testimonials without touching the code.
I have seen most people are familiar with WordPress backend so they don’t have to learn tutorials for managing website. Even for someone who is not familiar with the WordPress backend, it is very easy to learn and we take care of that part.
You will also find tons of tutorials and youtube videos for running a successful WordPress website.
Search Engines Love WordPress Sites:
The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content.
In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization.
You can also use tags to further enhance your search engine optimization efforts. Do you know that Google prefers WordPress website having other factors in place? Oh Yes! That is true.
We all want our website to perform well in search engines. This is where the site generates traffic and create real estate leads. WordPress is the only platform that provides you with thousands of plugins to increase the performance of your website.
Yoast is the best WordPress SEO plugin. Your real estate website comes with already installed Yoast plugin. With this, you get a health check of every single page of your website. A lot more can be written on SEO and WordPress syndication. I will be writing a separate article in coming days.
WordPress community consists of thousands of developers and volunteers around the world that update the platform regularly so your website is never outdated.
Real estate without a doubt is an international business. The WordPress framework can be fully localized and be translation ready whether you are targeting Chinese audience, Arabic community or any particular community in the world as well as local.
Extend the Functionality:
Whether you want to add live chat, event calendar, video gallery, Auto Response, portfolio filter or any other special functionality to make your website more functional, you will find the endless plugin to add in your WordPress real estate website.
There a lot of free as well as paid plugins to install and activate. This helps you minimize the cost of your website because adding more features in real estate website which is not made of WordPress always involves additional cost.
No HTML Editing or FTP Software Required:
WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dreamweaver).
You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.
The design is 100% Customizable:
WordPress acts as the engine for your real estate website. The look and feel of the site can be 100% customized so your brand can shine through and provide a unique experience to your visitors.
Also, you don’t need to wait for your tech guy to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself.
Built-in and Ready to Go Blog:
WordPress was originally created as a blogging platform. Blogging capabilities are built-in and are easy to integrate. Setting up RSS feed, email subscriptions to your blog, comment posting are easy to set up.
You can automatically display the most recent blog posts to other pages of the site ( home page, for example) are also very simple to set-up, and help to extend your company’s reach and make your site more dynamic and interactive.
Your Site Can Grow as Your Business Grows:
WordPress sites are very scalable. You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least.
Add more team members:
You started your real estate business and now are adding more people on board to grow your business. WordPress allows you to add as many real estate agents and their portfolio as you want on your website and add their portfolio.
There is no extra cost of adding more team members to your WordPress website.
Add Exclusive Listings:
Do you want to add your exclusive listings which are not in MLS? Our real estate WordPress websites provide you that flexibility to showcase your exclusive listings. You can also limit these listings to your registered users if you don’t want to make them public.
Have Multiple Users:
As an administrator of a WordPress site, you can set-up multiple users if you have a large team and assign access levels and tasks to each user.
Did I miss any point or do you know any better platform for a real estate website? Let me know in the comments below.