Developing an online presence — in other words, a core foundation for your online real estate marketing. To launch your real estate online marketing – goes through steps in your overall marketing plan. Once your website is launched, it’s on you to kick your digital virtual promotion online: That means forming an email marketing blueprint, developing a social media footprint, and diving into the world of advertising (both online and offline). Together, all of these tactics build a multi-channel marketing strategy that allows you to effectively reach, inform, and nurture your audience and — in time — convert them into new business.
This kind of brand promotion entails the utilization of several online portals and techniques to enhance your reach to a targeted audience. In the case of real estate agents, that means implementing a marketing strategy that incorporates the base infrastructure of one’s online presence — the almighty agent website — and then building on this foundation once it’s optimized accordingly (e.g. numerous landing pages that offer resources and brand information are built out, several blog posts have been published, and listings are frequently updated to each page).
Once you have built a big chunk of your site with plenty of relevant content, local market details and your industry expertise, you can start the next level of marketing strategy to be a part of the virtual world.
I have highlighted some fields which need to be addressed in order to successfully build your online presence.
- Starting an organized lead management method.
- Building out an email marketing plan
- Expanding your reach through targeted advertising (e.g. pay per click ads via Google AdWords, targeted real estate mailers)
- Broadening awareness of your brand on social media (organic and paid publication, and regular engagement with your audience)
There are, of course, a number of other marketing tactics you can employ to generate and nurture your leads — for example, guest posting on local publications and blogs and leveraging public relations. Having a proper online marketing strategy can smooth out the real estate marketing.
After all, this is done, you need to measure how effectively your marketing is working.
Check your Google Analytics account to track website traffic, user sessions, and time on page.
Use the analytics platform to also see who’s clicking through to your real estate website in your emails and social media shares
Your real estate CRM; lead management tool allows you to see lead activity and employ nurturing tactics
After you get all of your activities up and running, you’ll slowly but surely be able to master the marketing techniques that will launch your real estate marketing to the next level.