Remarketing is one of the most effective AdWords features you can use to drive conversions from the visitors to your site or the users of your mobile app. It lets you reach your website visitors and app users with a fresh message tailored just for them – engaging wandering prospects and bringing them back to close the sale. Your message appears to those visitors as they browse other sites and apps in the Google Display Network or search on Google. It’s a powerful way to continue the conversation you began with them on your site or app.
Tag your website or App for Remarketing
Measure the effectiveness of your AdWords app install and app engagement campaigns–by tracking the installs and in-app events (such as purchases and sign-ups) that were driven by your advertising.
Remarketing is an effective form of Online Display Advertising that allows your company to show targeted ads to customers who have previously viewed your website.